Whether you’ve been following Matt Furie since his Boy’s Club days or you’re just meeting Mojo for the first time, this character is made to connect with everyone. By blending Furie’s early, off-beat comic style with the internet culture it helped inspire, Mojo bridges the gap between underground art and mainstream meme history — so no one’s left out of the fun.

Mojo was the first illustrated character created by Matt Furie, the American artist best known for his surreal, playful style and for inspiring several of the most famous meme-based crypto tokens. Long before internet fame found his later work, Furie introduced Mojo in his early 2000s zine-style comic series Boy’s Club. Mojo embodied Furie’s hallmark blend of absurd humour, laid-back charm, and expressive, almost childlike design. While not as globally recognised as Pepe the Frog, Mojo marked the starting point of Furie’s signature visual language — a quirky, slightly psychedelic world that would later ripple through art, internet culture, and eventually, the cryptocurrency scene.